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  Chain Hotel Marketing Opportunities

Chain MarketingCCRA International offers the most targeted distribution for your hotel marketing and advertising dollar.  Our distribution reaches over 22,000 agencies in 6,000 locations worldwide..

CCRA International is proud to maintain long standing partnerships with the world’s leading hotel chains. At the chain ownership level, top brands continue to invest in annual CCRA partnership marketing. Boutique brand have also discovered the power of CCRA’s successful channel marketing. CCRA offers great flexibility and the ability to create a custom mix of marketing outlets to fit any size hotel chain.

Hotels eBlast Special
CCRA International distributes weekly e-Blast specials to a proprietary, opt-in database of over 22,000 travel agencies. Popular special offers presented to our members each Tuesday receive a high visibility rate, positioned as endorsed destinations that offer CCRA rates. This is an effective tool for targeting individual agents, not merely the agency level.

Private Labeled eBlast Specials
– Create a private labeled eBlast that features your hotel exclusively, sent on a date of your selection. Allows targeted  segmenting by geographic regions or by consortia group.

Monthly eNewsletter Ads
– A display ad in the monthly eNewsletter appears center screen, wrapped by editorial content of interest to the subscribers. Not only appears when the newsletter is distributed, but remains posted and visible throughout the year, as the newsletters are archived in our web pages. Links to the monthly newsletter are also included in every eBlast outreach.

Monthly eNewsletter Advertorial
– Presented in editorial format within the newsletter, the Advertorial is a great opportunity to profile unique, new or timely information on your property. This is an effective format to spotlight a newly renovated space, special amenity or program.

Sign-In Banner Ads
- Maximize visibility to travel agents at the integral point of sale by purchasing display banner ads on the CCRA booking portal. Sign-in page banner ads include a landing page to spotlight and track a specific online campaign.

Interstitial Banner Ad
- Unique “interstitial” ads appear on the booking portal wait screen during each hotel search, prominently displayed to enhance travel agents’ brand recognition just before the crucial booking decision time.

Animated Banner Ad
- Animated Banner Ad - A high-profile, rotating banner
ad at the top of our two corporate websites,
CCRAinternational.com and ReservationCenter.net.

Travel Agent Specials/FAM Rate
- Providing travel agents the opportunity to visit your property personally is the best way to gain their endorsement. These non-commissioned rates assist in promoting your hotel to agents. Distributed in weekly eBlasts and linked on the ccrainternational.com website.

Online Reference Guide Ad
– Accessed via both corporate sites, the Portal, as well as our weekly eBlasts, the Reference Guide Ad provides maximum exposure with both a skyscraper and banner ad on various pages of the popular guide.

Tradeshow Sponsorships
– Sponsor recognition extends to pre-event and post-event emails, on-site distribution of your custom collateral, and exhibit signage. Live booth participation is available at the annual Vacation.com Trade Show in Spring 2009, or the IT Group Cruise conference at Sea (Oct).

Sponsored Custom Webinar
– Opportunity for group presentations, the next best thing to an in-person visit. Contact a Sales Director for Custom Webinar details.

 

Ad Specs
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